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Personal Branding.

Debra Hayes
By Debra Hayes - Feb 26, 2016 11:45:48 AM

Personal Branding
is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.

The term branding has long been relegated to companies. Today, however, almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but nonetheless they exist.

The question is no longer if you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. Here are several ways to start building an awesome personal brand.

Begin thinking of yourself as a brand

When people think of your name, what do you want them to associate with your name? Do you want to be perceived as a subject matter expert in a certain area, or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, authenticity is key in the digital age. A strong personal brand can yield tremendous return on investment whether you are working with an organization or leading one.

Secure a personal website

Having a personal website for yourself is one of the best ways to rank your name on search engines. It doesn’t need to be robust, but can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. Over time you can expand on the website if this is something you decide you want to do.

Find ways to produce value

We’ve all been there. Someone in your network posts something utterly mundane or ridiculous, and you wonder what compelled them to do so? Find ways to add value to your audience by creating or curating content that’s in line with your brand.

Be purposeful in what you share

Every tweet you send, every status update you make, and every picture you share contributes to your personal brand. It is a consolidation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start being much more strategic about your personal brand.


Associate with other strong brands

Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands that can elevate your own personal brand. Start with the three C’s: company, college and colleagues. Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company that you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.



A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand such as Mark Cuban, Martha Stewart or Richard Branson. They all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be a unified theme.

Most importantly, remember that a strong personal brand should be ever evolving.


If you would like a complementary coaching session to assist with your resume, interviewing tips or how to market yourself, please do not hesitate to email me. To register for the next event please click this link

To your success,


Debra Hayes